Businesses that are actively looking to acquire leads are well aware of how crucial lead generation is. Having leads means nothing but having the opportunity of landing potential customers. It usually begins with you offering a free service or resource in return for the information of your audience. There are more than 1.6 billion people who are connected to small businesses on Facebook round the globe.
Facebook Advertising has become increasingly popular because more than 2.7 billion people use Facebook daily, and that includes all your existing as well as potential customers. Moreover, if you want real results and want a marketing strategy that boosts profits, you can call a marketing agency that can show you the difference fast.
However, if you are not sure where to start? You must incorporate Facebook leads Ads in your marketing strategies as they are both mobile and cost-friendly, and have more than a 9.21% conversion rate, which is higher than ads on other platforms.
Now, this means that Facebook Leads Ads will allow you to be within budget and help you connect to your target audience while they are on their phones (where most of the customers are all the time).
However, more leads don’t mean you get better leads. By following a few steps, you can effortlessly ensure that your Facebook leads ads not only attracts leads but converts them into new customers. But, before diving into the tips to improve the quality of your ads, you must know about the basics.
Facebook Lead Ads & How It Works
Facebook leads allow users to remain on the platform while you are completing and submitting your lead form. This means that users are not redirected to any landing page to fill out the form, and they can fill it on Facebook itself. When audiences tap on the ads, a form pops up automatically, and it takes just a few moments to fill-up. Now, this helps businesses to gather information about the audiences because you are alluring people who are ready to leave what they are doing to fill out a form to avail of your offer.
According to statistics, 93% of Facebook’s advertising revenue comes from smartphones. Therefore, as FB lead ads are optimised for mobile, it becomes easily accessible to anyone and everyone. Besides, Facebook ads experts show another benefit of Facebook lead ads which is that they can be synced directly with your company’s customer relationship management (CRM) system. This allows businesses to keep track and efficiently follow-up with leads, which is crucial for closing any deal.
The working of Facebook Lead Ads is similar to other paid ads. First, you make use of the Facebook Ads manager to set up your ad by customising targeting features, creative assets, and budget to ensure that your ad is targeted towards the right audience. The ad is shown in the user’s feed like any other post but is labeled as “Sponsored Post”.
Additionally, when a potential customer comes across an ad and clicks on it, Facebook displays an auto-filled form which reduces the friction during signing up as there are fewer form fields to fill. Next, your Facebook ad will send the code to the app, or email along with a thank you message, which depends on how you choose to generate the lead flow. This is termed as a Facebook Lead Form.