Remarketing
Remarketing: How It Works
Ad retargeting is a type of PPC advertising. Advertisers configure their ad campaigns to target specific web users based on their previous internet activity, which can be discerned through cookies and third-party data. This allows advertisers to make bids that target users whose browsing history makes them more likely to click on the ad.
Retargeted ads can target users who have had previous interactions with your site or your brand. For example, a potential customer may have looked at specific product categories on your website. This is commonly referred to as website retargeting.
Alternatively, retargeted ads can be served to users who have never interacted with your brand, but have shown interest in other brands and product pages that are similar to yours. This is called dynamic retargeting.
Retargeting can be executed on search networks (search retargeting) or via display networks (display retargeting).
Campaign Management
Our consultants can manage retargeting campaigns via AdRoll and other leading retargeting tools to assist you with:
- Audience segmentation: A retargeting platform like AdRoll makes it easy to segment audiences according to how they interact with your site or other content on the web. For example, you can define audiences based on activities such as what pages they visit, what buttons they click, how many impressions they have been served, whether or not they’re part of an existing campaign audience in your CRM and much more.
- Geo-targeting: The market for local services on the web is enormous. In fact, nearly half of all web searches have local intent. Geotargeting lets you create location parameters to help you retarget users based on their proximity to certain markets.
- Reporting and attribution: Your dedicated PPC consultant tracks conversions, creates custom reports, and measures campaign performance by tracking average CPC, cost per acquisition, return on advertising spend (ROAS) and other key metrics.
Strategic Content Optimisation
Our consultants may also collaborate with your dedicated content strategist to assist in other elements of your advertising campaigns, including but not limited to:
- Persona development.
- Landing page copy optimisation to improve Quality Score.
- UX and design audits to help boost conversions.
- Keyword research (paid search).
- Meta description optimisation (paid search).
- Banner ad design.
- Video ad production.
- Text ad copywriting.
- Cookie consent banners.
All of these factors, and more, can make or break the success of your retargeting ads. With us, you get a complete digital marketing agency that can get to the root of your retargeting maladies and prescribe a custom solution.
