AI Max for Search: what to check in your Google Ads account
Google has begun moving some Search campaigns to AI Max. Here is what it changes, which settings to review, and how to keep control of your budget.
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Find new opportunities and connect your business with potential customers.

Lead generation helps new customers find you and get in touch. We look at who you want to reach and where they spend their time, then connect the right channels to a clear next step.
The aim is simple: more of the right conversations, and a clear view of where they came from.
Focus on the customers most likely to need what you offer.
Landing pages and forms make the next step easy.
See which channels bring enquiries, so you can improve them.
We define who you want to reach and what would make them get in touch.
Search, social and email are chosen for where your customers actually spend time.
Landing pages and forms are kept simple, so taking the next step is easy.
We agree who you want to reach and what you want them to do.
We connect your channels, landing pages and tracking.
We look at what brings enquiries and adjust the plan.
It depends on your customers and your offer. We recommend channels after looking at who you want to reach.
No, and we would be wary of anyone who does. We set up clear tracking so you can see what is working.
Not always. We can review your site and suggest whether a focused landing page is enough.

Google has begun moving some Search campaigns to AI Max. Here is what it changes, which settings to review, and how to keep control of your budget.
Read articleTurn your business goals and data into a clear, practical digital strategy.
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A short outline of your goals is a good place to start. Tell us what you want to build, improve or automate.